Online Poker Providers

Online Poker Providers

Integrating an online poker solution into the iGB QUANTUM iGaming platform can be a highly strategic move, attracting a different demographic of player and creating a "sticky" product that fosters community. The choice of integration model is critical and depends heavily on the operator's scale, technical resources, and strategic goals.

Here is a breakdown of the advantages, including the specific opportunities from EvenBet Gaming and GGPoker.

Part 1: Advantages of a Directly Integrated Online Poker Solution

A direct API integration embeds the poker client natively into our platform, creating the most seamless and powerful user experience.

Significant Advantages:

The Unified Player Wallet (Single Wallet):

As with sports betting, this is the paramount advantage. A player can move funds between casino games, sports bets, and poker tables instantly and without friction. This is a massive convenience for the player and dramatically increases the likelihood that they will engage with multiple products, boosting their overall lifetime value (LTV).

Seamless User Experience and Brand Cohesion:

The poker client, lobby, and tables can be fully skinned to match the casino's branding. The player feels like they are in a single, cohesive environment, which builds trust and a strong brand identity. Navigation between products is fluid and intuitive.

Operational Efficiency & Centralized Control:

A single management dashboard can be used to oversee all brands, from bonus configuration to financial reporting. This centralization simplifies management, reduces administrative complexity, and ensures consistency in compliance and security standards across the entire portfolio.

Unified Player Data and Cross-Product CRM:

A player's entire activity—casino play, sports betting, and poker hands—is tracked in one central system. This allows for incredibly powerful and targeted marketing. For example, you can offer casino bonuses to high-volume poker players or run poker tournament tickets as prizes for top casino wagerers.

Deep Player Engagement & Community Building:

Poker is a "grind" game that encourages long, dedicated sessions. A directly integrated poker room creates a loyal community of players who identify with your brand. This "stickiness" is a powerful defense against player churn, as players are reluctant to leave a network where they have established a reputation and social connections.

Full Control Over the Product:

With a direct integration, the operator has more control over the poker room's features, tournament schedule, and rake structure, allowing them to tailor the product specifically to their player base's preferences.

Part 2: Advantages of Non-Directly Integrated Models (Skins, Networks, Channeling)

These models involve leveraging an existing poker ecosystem rather than building one from scratch. They prioritize liquidity and speed to market over a fully integrated user experience.

The EvenBet Gaming Opportunity

EvenBet provides a flexible, turnkey poker platform that can be deployed in several ways, offering a middle ground between a full integration and a simple iFrame.

Advantages of EvenBet's Models:

Poker Room (Standalone Operation):

An operator can launch their own independent poker room using EvenBet's software. This gives them full control over their brand and player base but requires the operator to build liquidity from scratch, which is extremely difficult and costly.

Skin on an Existing Network:

This is a far more popular model. The operator becomes a "skin" on a larger, existing poker network.

Instant Liquidity:

This is the killer advantage. The operator's players are immediately pooled with thousands of others from across the network, ensuring there are always active cash games and tournaments at all stakes. This is impossible to achieve as a standalone room.

Faster, Cheaper Launch:

The technical and financial barriers to entry are significantly lower. The operator leverages the network's established player base, software, and infrastructure.

Network Provider Opportunity:

An operator with a strong brand and marketing muscle can use EvenBet's platform to become a network provider themselves. They can then attract smaller operators to launch as skins on their network, generating revenue from a share of their partners' rake. This is a B2B play that transforms the operator into an ecosystem owner.

The GGPoker Opportunity

GGPoker operates one of the largest poker networks in the world and offers models for operators to tap into its massive liquidity.

Advantages of GGPoker's Models:

Channeling (Sending Players to GGPoker):

This is the simplest model. An operator uses their casino and sportsbook as a front-end to channel and refer players to GGPoker.

Monetize Existing Casino Traffic:

It allows a casino operator to instantly generate revenue from their player base's interest in poker without any technical integration or operational overhead. They earn a commission (CPA or revenue share) for every player they refer.

Zero Risk, Zero Cost:

This is a pure marketing arrangement. There is no cost for software, integration, or management. It's a risk-free way to test the poker vertical.

Network Provider (Becoming a Skin):

An operator can apply to become an official skin on the GGPoker network.

Access to World-Class Liquidity:

GGPoker has some of the weakest (easiest to beat) player pools and highest tournament guarantees in the industry, making it an extremely powerful attraction for serious poker players.

Massive Marketing Power:

By associating with a globally recognized brand like GGPoker, the operator gains instant credibility and can leverage GGPoker's high-profile marketing campaigns and sponsorships to attract players.